Customer segmentation
The customer segmentation exercise helps companies define their focus customer segments and the best possible way to create value for them.
Without understanding who the company’s customers are and how the company can service them best, it is impossible to create the right strategy for any market. Customer segments are important to define and understand before deciding on the company strategy abroad.
Market selection
The market selection service helps companies choose focus markets with the biggest potential in a structured manner.
Market selection is one of the most important exercises for companies looking to expand to new markets. It is key to have a structured process around the market selection, as companies tend to choose new markets unsystematically and often on the basis of order requests from random clients. Many companies end up focusing on random markets or too many markets considering their resources. This results in lack of focus and often a mismatch between the selected market and the company’s resources.
Comparative market study
The comparative market study provides a solid basis for evaluating which specific market the company should expand to.
When a company has identified a number of potential markets, it is often necessary to conduct a comparative market study, which will evaluate the different markets on the basis of selected criteria, defined by the company. The criteria are both quantitative and qualitative and compare the markets on the basis of the most essential requirements for the given company.
Business planning
The business plan is the most crucial part of defining the right strategy for success on a given market.
A good business plan will identify the short-term and long-term strategy for a company and how to build up the business on the given market. It is a study that needs to look at the overall strategy, but also the in-depth implementation of the strategy and financial implications of the entry mode and operation.
Partner Selection
If a partner strategy is chosen on the given market, it is crucial to conduct a structured partner selection. Choosing the right partner in a foreign country is key to success, but it can be very challenging. Many companies choose random partners through their network, which can lead to a mismatch between the partner’s competences and the company’s needs. Therefore, a careful partner search is the best way to go.
Partner Development
Finding the right partner is crucial, but not enough. Supporting and engaging with your partner continuously will increase mutual success. In a partnership, there is a constant need to create value for each other and to communicate clearly about expectations and goals. Therefore, a structured and continuous partner management is key to a joint success.
Explore our consulting industries
Energy
We help the leading power, oil, natural gas, and utility companies boost top- and bottom-line performance while rapidly adapting to regulation, technology, and environmental concerns.
Infrastructure
Fifth 1 Endeavor helps private and public-sector leaders worldwide get more value from infrastructure investments and operations.
Chemicals
We help companies across the chemicals value chain aggressively adapt to achieve industry-leading performance.
Transportation
Our deep operational expertise and strategic foresight help you adapt and shape the future of transportation.
Health
Fifth 1 Endeavor works across the health ecosystem—biopharma, medical devices, distributors, pharmacies, payers, and providers—to help our clients deliver lasting results.
Retail
In an evolving global retail landscape, we help clients adapt, lead, and succeed by implementing tried and tested solutions that provide consumers the exceptional choices and outstanding experiences they crave.
Wholesale
We are Supply Chain and Logistics Consultants. We have been in business for over 10 years and have a very successful track record in the retail and wholesale sector.